In 2011, with the worst humanitarian crisis in the world unfolding in the Horn of Africa, BBH New York, Threadless and the U.S. Fund for UNICEF partnered to launch GOOD SHIRTS. The shirts were available on threadless.com and featured an innovative pricing structure: each cost the exact amount of the aid item depicted on the shirt. Twelve shirts were designed and illustrated by Christine Santora, and myself, in line with our Needs For Sale project. The shirts raised over $375,000 for the cause.
Three Insecticide-Treated Mosquito Nets : $18.57
1,000 Deworming Tablets : $36.10
81 Doses of Measles Vaccines : $24.30
1,200 High-Energy Biscuits : $49.96
150 Therapeutic Food Packets : $73.13
35 lbs. of Therapeutic Milk Powder : $85.75
Basic Water Kits for Ten Families : $125.55
Community Water Pump : $500.00
Emergency Tent : $1,939.96
125cc Motorbike : $3,064.82
100 Metric Tons of Corn Soy Blend : $75,000.00
One Cargo Flight : $300,000.00